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Sara is a favorite Club Industry presenter, a frequent IHRSA presenter and has led countless seminars at such events as IDEA, Can-Fit Pro, DCAC, Fit-Pro, Filex, Athletic Business Conference, Medical Fitness Association as well as over a dozen international events throughout the world. In 2005 and 2006, Sara was selected as a Ronald Reagan Gold Medal winner distinguishing her as a business leader who has contributed to the economic health of her community. In 2006, she received the Illinois state honor as Business Woman of the year.
Currently, Sara is the CEO of SCW Fitness Education and Les Mills Midwest. She is a licensed attorney who graduated from Washington University School of Law, and completed undergraduate work from Cambridge University in England. She appears frequently on CNN as a Health and Fitness Expert, is a former adjunct faculty member for the Kenneth Cooper Institute for Aerobic Research, a lecturer for the American College of Sports Medicine and the National Association of Sports Medicine, and the proud recipient of AEA’s Global Award for Contribution to the Aquatic Industry.
Sara is a fitness editor for Oxygen Magazine and shares her wealth of knowledge regarding group exercise to thousands monthly. As CEO of SCW Fitness Education, Sara has grown SCW to be the largest producer of fitness instructor training videos in the world and the USA leader of Fitness Education Conferences. Reaching over 11,000 professionals a year, the MANIA Fitness Conventions are held throughout the USA on Philadelphia, California, Florida, Atlanta, Dallas, Chicago, Boston. Assisting group exercise professionals, personal trainers, aquatic leaders, owners, managers, directors and entrepreneurs to reach their professional goals. SCW also offers over 20 various fitness certifications on everything from Personal Training to Pilates, and Aquatics to Aging.
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SCW Fitness Education was founded by Sara Kooperman, JD in 1987.
Since that time we have hosted over 80 MANIA Group Fitness, Personal Training and Club
Management Conventions and have touched more than 120,000 fitness professionals.
It is our 20 year anniversary and a time to review, restore and reinvent. SCW Fitness Education (formerly Sara's City Workout) started as a small fitness studio in downtown Chicago. Oprah Winfrey used to come exercise with her production staff in a lovely studio that could only hold 24 comfortably. While this sounds like an exciting beginning for any young business, the financial failure of this studio marked the launch of SCW Fitness Education, one of the country�s largest fitness instructor training companies.
We have traveled from a bedroom in a third floor walk-up to a corporate
office coordinating a staff of 28. We've watched the emergence of
step aerobics in 1989, experienced the onslaught of kickboxing in 1999,
the excitement of Pilates and yoga in 2002-03 and became a major distributor of choreographed programs as the Midwest distributor of the Les Mills programs in 2005. Of course we're not done! We constantly keep track of industry trends and are always gearing up for the newest programming as it's released in the marketplace.
Our educational division, SCW Fitness Specialty Certificates, has developed high-quality specialty certificates on topics ranging from Pilates to Pregnancy and from Aquatics to Aging. We have also produced almost 400 DVDs and are the largest producer of fitness instructor training DVDs in the world. Additionally, we have produced numerous instructional and workout DVDs to companion QVC and in-home fitness products.
SCW Fitness Education remains committed to providing
the finest instructors' education programs, fitness certificates
and continuing education DVDs/videos in the world!
SCW Fitness Education's Position in the Fitness Industry
Customer satisfaction has never been as high! Personal attention, sensitivity
to needs, and above all, attention to detail and the "we try harder"
approach has earned us a cornerstone in the health and fitness education
industry. SCW has gone beyond local borders and advanced into a national
position, while maintaining its regional influence. This is the reason
that each MANIA convention can bring you cutting edge programs and education. |
WHO ARE SCW FITNESS EDUCATION’S CLIENTELE?
The SCW Fitness Education database consists of more than 60,000 fitness
professionals, group fitness instructors, personal trainers, club owners and managers.
It is cleaned in-house regularly, ensuring that it is the most current list
in the industry today. SCW’s email list is approximately 17,000 and
is continually growing through our considerable website contacts. Eighty-five percent of SCW Fitness Education clients are females between the ages of 28 and 50
who teach step, yoga, Pilates, kickboxing, sculpting, high/low aerobics,
combination training, personal training, aquatics, adult fitness and other
specialty courses. Personal Trainers comprise 30% of our attendees. Our areas
of tremendous growth include the male population, aquatics professionals,
personal trainers, plus management session programming and equipment company associations.
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