SCW Fitness: SCW Fitness Education

SCW Fitness Education was founded by Sara Kooperman, JD in 1987. Since that time we have hosted over 80 MANIA Group Fitness, Personal Training and Club Management Conventions and have touched more than 120,000 fitness professionals.

It is our 20 year anniversary and a time to review, restore and reinvent. SCW Fitness Education (formerly Sara's City Workout) started as a small fitness studio in downtown Chicago. Oprah Winfrey used to come exercise with her production staff in a lovely studio that could only hold 24 comfortably. While this sounds like an exciting beginning for any young business, the financial failure of this studio marked the launch of SCW Fitness Education, one of the country�s largest fitness instructor training companies.

We have traveled from a bedroom in a third floor walk-up to a corporate office coordinating a staff of 28. We've watched the emergence of step aerobics in 1989, experienced the onslaught of kickboxing in 1999, the excitement of Pilates and yoga in 2002-03 and became a major distributor of choreographed programs as the Midwest distributor of the Les Mills programs in 2005. Of course we're not done! We constantly keep track of industry trends and are always gearing up for the newest programming as it's released in the marketplace.

Our educational division, SCW Fitness Specialty Certificates, has developed high-quality specialty certificates on topics ranging from Pilates to Pregnancy and from Aquatics to Aging. We have also produced almost 400 DVDs and are the largest producer of fitness instructor training DVDs in the world. Additionally, we have produced numerous instructional and workout DVDs to companion QVC and in-home fitness products.

SCW Fitness Education remains committed to providing the finest instructors' education programs, fitness certificates and continuing education DVDs/videos in the world!

SCW Fitness Education's Position in the Fitness Industry

Customer satisfaction has never been as high! Personal attention, sensitivity to needs, and above all, attention to detail and the "we try harder" approach has earned us a cornerstone in the health and fitness education industry. SCW has gone beyond local borders and advanced into a national position, while maintaining its regional influence. This is the reason that each MANIA convention can bring you cutting edge programs and education.

Back in our humble beginnings nearly twenty years ago, group exercise instructors were our sole customers. At that time, hi/low aerobics was the rage, followed shortly after by step aerobics. SCW Fitness Education, then known as Sara's City Workout, tailored its workshops and videos to meet the needs of the fitness instructors of that era. The focus was on quality education.

These fitness professionals have stayed with us over the years, as we have with them. With a customer base of nearly 20,000 group exercise instructors, SCW Fitness Education continues to tailor its offerings to the areas in which the trends in exercise take the industry. Our MANIA event workshops and specialty certificates still focus largely on the needs of the group exercise instructor, but in many more areas than anyone could have imagined two decades ago. From Pilates to aqua, yoga to cycling, kids� programming to strength training, and so much more, group exercise programming remains our greatest area of concentration.

Through our MANIA fitness conventions we provide live group exercise training which travels with our customers across the country. Through our home studies and videos, we offer instructors additional and cost-effective opportunities to train with the best in the business. SCW�s mission remains as it was when the company was first conceived -- to provide affordable, safe, and cutting-edge fitness information to fitness professionals throughout the world.

SCW offers seven regional Fitness, Personal Training, Mind-Body, Cycling & Aquatic Conventions per year.

� PHILADELPHIA MANIA (January/February)
� founded in 1998
� 1000 attendees

� CALIFORNIA MANIA (March)
� purchased in 2002
� 1000 attendees

� FLORIDA MANIA (May)
� founded in 1996
� 1000 attendees

� ATLANTA MANIA (July)
� founded in 1992
� 1200 attendees

� DALLAS MANIA/THRSA* (August)
� founded in 1994
� 1900 attendees

� MIDWEST MANIA (October)
� founded in 1989
� 1300 attendees

� BOSTON MANIA (November)
� founded in 2005
� 700 attendees

* Texas Health, Racquet and Sportsclub Association

The MANIA attendance continues to soar due to quality presenters like:

Jay Blahnik, Keli Roberts, Lawrence Biscontini, MA, Sara Kooperman,JD, Robert Sherman, Gay Gasper, Douglas Brooks, MS, Len Kravitz, PhD, Craig Stuart, June Kahn and Mindy Mylrea!

SCW Fitness Education is an organization �without walls� in terms of meeting the needs of its customers. We did not stop at bringing fitness education to the doorsteps of the fitness professonal through our fitness conventions -- we now bring fitness education directly into the homes of the fitness professional and the general public, as well!

Through quality products, such as instructional DVDs/videos, music, apparel, books, and equipment, we keep our fitness professional customers on the leading edge of the fitness industry. Plus, our sales to the general consumer have been escalating as the public�s interest has grown in obtaining top-quality fitness education and products. SCW Fitness Education is there to meet the needs of everyone with a commitment to fitness.

SCW Fitness Education convention attendees have personal buying power and exert considerable influence over the purchasing decisions of their clientele. They are the staff that inform their clubs, studios and fitness facilities what to buy. They are the instructors that lead their students into new fitness regimes, new clothing selections and new equipment purchases. They are the group fitness leaders, personal trainers, club owners and managers of today who can attend one convenient conference, spend productive time researching and experiencing the latest programming and equipment, and make informed decisions on how the facilities allocate their budget dollars.

For Sponsorship information contact Cheryl Targos at cheryl.targos@scwfitness.com or 877-SCW-FITT ext 15. For Exhibit information contact staff@scwfitness.com or 847-SCW-FITT.

We bring the latest and most innovative programming to attendees. We care! We will make sure that every single attendee feels welcome and walks away satisfied.

Our individual attention and commitment to satisfaction supports the success of our Sponsors: Logos in our brochures, Sponsor presenters featured through photos, Sponsor programming highlighted, Sponsors� usage of our 60,000 mailing list and 17,000 email database.

Deep Water
Hands-On Balance, Stability, Mobility and Conditioning for the 50+ Adult
Kids In Motion
Moms In Motion Pre/Post Natal
Pilates Matwork Fundamentals
Pilates Matwork Small Apparatus
Practical Exercise Programming For Older Persons
Sports Nutrition
Weight Management
Yoga Fundamentals I
Yoga Fundamentals II