SCW Fitness: Issue: 05/26/09

Owner's EDGE

Written brochures are an excellent way to position your business, tell your story, and describe your fitness services. In addition, a professionally executed brochure adds a sense of stability and credibility to your business. A good brochure is persuasive: it sells readers on the benefits of your club and services and encourages them to choose you instead of another. Use these tips for your brochure.

Write in Terms of Benefit to the Reader
The most important thing to remember when writing a brochure is to write in terms of benefit to readers. How will they benefit from your service? What will they gain by working with you? [Read More]

Is it perhaps that the candidate is so nervous that they cannot even function or can barely speak? No. Is it perhaps that the interviewer talks and talks and talks? No. This is bad but not the worst. The worst thing that can happen in the course of an interview is that the hiring manager gets excited about the candidate. Excited is bad? Yes, excited is bad. Here�s why:

When a hiring manager (or recruiter) gets excited about the candidate, their brain immediately starts flipping ahead and imagining qualities and results that have not yet been proven or addressed in the process. Imagine being on a first date and thinking about marriage! It is human nature to look ahead and imagine the future, but it is an impulse that needs to be resisted.
[Read More]

Are you a club owner/personal trainer that wants to keep classes fresh, new and exciting? Give your members �MORE� for their money while getting the most for yours! Imagine training in �tight club spaces�, beside the pool, outside, or anywhere you can imagine. Instructors love using the NATS Total E Fit as a new fitness tool to teach with as they can teach a large variety of fitness levels all in one class. Instructors are also able to incorporate other existing tools with the Total E Fit to bring on a whole new dimension and style to the class. Start new classes such as:

E Fit on your chair
E Fit Kids
Seniors gone E Fit
Total E Sports
E Weight loss
Boot Camp
Total E Core and Abs
E Fit Pilates and Balance
Upper and Lower Body E Blast
E Fit Cardio Combination class
E Fit Express

The NATS Total E Fit is so versatile that it will allow you to bring exercises, such as Pilates, designed for other equipment to the Total E Fit. You can experience exercises that have the same purpose and feel that traditional equipment provides for thousands of dollars less. When you are done teaching a class or training, fold up your Total E Fit Gym for easy/compact club storage. The NATS Total E Fit is the perfect gym for all ages and fitness levels. You and your members will love it! So whether your members are beginners or elite athletes, you will want to give the Total E Fit a try! For more information about NATS products, visit our website at www.natstotalefit.com or call us
at 320-815-5665

CHI- The circulating life energy that in Chinese philosophy is thought to be inherent in all things; in Traditional Chinese Medicine the balance of body, mind and emotions is believed to be essential for good health and a harmonious life.

BOLSTER- To prop up with or as if with a long narrow pillow cushion.

ChiBolster, the newest Remedial Pilates product and program on the market proved to be a huge success at the recent SCW Mania event in San Francisco on March 28-30. Two sessions of �Restorative Pilates with ChiBolster� presented jointly by ChiBolster Master Trainers, Leslee Bender and Laina Scolnick, were well attended by industry professionals. The response was unprecedented with almost all attendees purchasing a ChiBolster immediately after the session. The ChiBolster product range includes a ChiBolster and 3 levels of DVD�s and were sold out within hours, further highlighting its success. ChiBolster sessions will be presented at all SCW Mania events for 2009. Go to www.scwfitness.com to see it at a MANIA near you!