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Owner's EDGE
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 “People buy you, not the product!” “You are the product.” “Sell yourself”... have you heard these sayings? Have you ever been guilty of drowning your sales staff in these over used platitudes of sales cultures gone by? STOP IT! Yes, an attractive, energetic, persuasive sales person CAN initiate and close a sale. But, can he/she make a MEMBER? Consumers of health and wellness services are not like purchasers of cars. They don’t show up every 5 years to trade in a used car for a new fuel efficient model. Club members require a bit more than a slogan, a gimmick, and that new gym smell. In order to create a life long member, one must create a regular, replicable experience without which the consumer simply will not live.
Once upon a time, clubs were packed simply because they existed. Either the facility was the only one in town, the community was growing so much that every gym could flourish, or simply it was “en vogue” to belong. Today, not only is our economy lacking, but so is exercise adherence. More publications than ever exist to inform consumers about their health, there is a club, studio, or track on virtually every corner, and almost everyone knows someone in health and/or fitness...
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Power Music is proud to introduce the World’s Best Warm Up and Cool Down for all Fitness Classes – Essential Warm Up & Cool Down
This amazing Digital Download is our FREE gift to you so you can experience how easy it is to download from powermusic.com. Digital Downloads are the best way to get all your Fitness Music and here are just a couple of reasons why:
Why Digital Downloads?
1. Save Money – Digital Downloads are cheaper and no shipping costs.
2. Save Time – Get it today, teach with it tonight! No waiting for the mail.
3. Save the Environment – No packaging that will end up in Landfills.
4. Burn To CD – Turn your MP3 download into a Gapless CD in One-Click!
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Finding the right products for your studio can take more time and energy than some of your toughest classes! For many small fitness studios, equipment can be a daunting endeavor, consuming considerable amounts of space without a guaranteed return. The real trick is to find something light, portable, stackable and diverse that offers options for all age groups in both group fitness and personal training. The ARC Step (Aerobic Resistance Conditioning) offers exactly that.
“It’s a new way of doing things,” said Gay Gasper, one of SCW Fitness Education’s premier faculty members. “I love it because it’s so versatile; you can do strength, cardio, balance, and use both sides.”
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