Boot camps - they are everywhere, as are trainers wanting to know how to create one, how to launch one and how to manage one. But these are questions I never had to ask; I "accidentally" created one. I entered the fitness industry 25 years ago, before it was technically an "industry," as a sales representative for a health club, and teaching group exercise classes was mandatory. That is when I discovered my passion. I then joined the United States Army and was stationed in Germany. It was during my tour when I was asked to provide a workout program for our battalion during the winter months (teaching group exercise to 300 troops and cadre at 6:00 AM was definitely a challenge!). After leaving the military, I continued my formal education and well as my industry education. I directed group exercise programs, personal training programs, became a presenter and a club owner. After many years of doing it all, making many mistakes and encountering huge successes, I had the opportunity to create an amazing program that is not only a huge success for the participants but also for trainers and owners: Boot Camp Challenge®.
Multiple Levels of Success from BCC
Boot Camp Challenge® is a licensed, group personal training program created to help participants reach their short-term goals. The program includes fitness assessments, nutrition and military-style workouts. It has been a huge success on many levels:
Trainees - Because trainers create a baseline to measure their results, they see their changes at the end of the program. This, in turn, allows them to feel successful; they tell their friends and come back for more - the average Boot Camp Challenge® trainee returns for three consecutive boot camps and loses 3.5% body fat!
Trainers - At the end of every boot camp session, as the trainer, you are present to witness lifestyle changes made by your trainees and amazing changes in their bodies. It is on these days that it makes being a trainer and the early-morning wake-up calls all worth it. BCC is also an opportunity for the Trainer to decide their own rate of pay. The average licensee makes over $200 per hour.
Facility owners - Statistics have shown fitness facilities cannot rely on membership dues alone to keep the doors open; you must have profit center programming in place. Boot Camp Challenge® is the answer . Boot Camp Challenge® generated over $120,000 last year just in the St. Louis area. And, one facility made over $40,000 profit. Not a bad profit center!
Boot Camp Challenge® provides a successful blueprint to launch boot camps as a profit center. We provide you ALL the tools you need to include; full day training, fitness software, marketing materials, programming and ongoing support.
There are currently over 150 Boot Camp Challenge® licensees and trainers in 21 states and Canada and we are still growing.
We are all changing lives one push-up at a time! Hoo-ah!
Lori Patterson is the President and founder of Boot Camp Challenge®. For additional licensing information, call 636.734.8594 or go to
Philadelphia MANIA 2010 Boot Camp Challenge® Classes:
BOOT CAMP CHALLENGE TRAINING with Lori Patterson
Thursday, February 18, 2010, 9:00am-6:00pm
BOOT CAMP CHALLENGE DANCE BATTLE with Lori Patterson
FR3C Friday, 1:45pm-3:15pm
BABY BOOMER BOOT CAMP CHALLENGE with Lori Patterson
SA1C Saturday, 7:00am-9:00am
BOOT CAMP CHALLENGE TEAM TRAINING with Lori Patterson
SA3C Saturday, 11:45am-1:15pm
California MANIA 2010 Boot Camp Challenge® Classes:
Boot Camp Challenge Training Seminar with Lori Patterson
Thursday April 8 9:00am-6:00pm
The Realistic View of Working For Yourself with Lori Patterson
FR1M Friday, 9:00am-11:00am
Boot Camp Challenge Dance Battle with Lori Patterson
FR3B Friday, 1:45pm-3:15pm
Baby Boomer Boot Camp Challenge with Lori Patterson
SA3C Saturday, 11:45am-1:15pm
Boot Camp Challenge Team Training with Lori Patterson
SU2D Sunday, 8:45am-10:15am