SCW Fitness: Issue: 02/25/11

Owner's EDGE

Now that the January rush is slowing down, and New Year’s resolutions are waning, it’s important to focus more than ever on gaining new members and filling your pipeline with SALES, SALES, SALES. The tools to selling can be boiled down to three main steps: prep, close, maintain! Here’s how it works:

1) Prep, Prep, Prep for the Tour!

Know who you are talking to – When someone calls in to ask about membership or schedule a tour of your facility, Google them while you are on the phone with them...

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Zumba Fitness®, the organization behind the acclaimed fitness-party workout, has developed Aqua Zumba®, a water-based version of the Latin-inspired workout.

The program is now offered by Zumba® Fitness-trained instructors in more than 400 locations across the country including fitness clubs, community centers, YMCA's and rehabilitation centers.

"Aquatic workouts provide tremendous benefits for the body, but they're also fun and invigorating" said Alberto Perlman... [Read More]

“Yay! Finally, a party without the drinking!” ...

“I was sweating hard, but I just couldn’t stop dancing.” ...

“It wasn’t like a workout. There was a real party atmosphere.” ...

From London to San Francisco and Auckland to New York, enthusiastic gym members can’t get enough of Les Mills SH’BAM™. These passionate individuals got a taste of the revolutionary new dance program when Les Mills recently piloted it in 65 clubs across the United States, the United Kingdom, Australia and New Zealand. And they quite clearly want more.

Enthusiastic fans no longer have to wait. Clubs are already signing up to offer the new program, and SH’BAM™ classes will be added to timetables in the coming weeks.

Les Mills Chief Executive Phillip Mills says the instant interest in SH’BAM™ stems from the current popularity of dance – now one of the world’s Top 10 fitness trends, according to The American Council on Exercise. [Read More]

Les Mills is licensed in 13,000 clubs with over 6 MILLION participants a week. Club owners across the Midwest are turning to Les Mills Group Fitness Systems as a turn-key approach to profitability and member retention. With our pre-choreographed programming we take out the guesswork and keep your members coming back. If you’ve never seen a Les Mills BODYPUMP® or BODYCOMBAT® class in action... NOW YOU CAN. Simply click on the links below. Check these out, and go to lesmillsmidwest.com for more information.

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Looking to create a compelling group exercise environment that will set your club apart from your fierce competitors and provide benefits to your business? Enter Polar Cardio GX, a totally new take on group exercise and training.

Polar brings heart rate-based training with its full potential to fitness clubs with Polar Cardio GX. During a group class powered by Cardio GX, every member’s heart rate is displayed on a big screen – meaning they can see how much they’re pushing themselves in real time. What are the benefits? One instructor is able to give a whole class a tailored workout, keeping them motivated and loyal to your club. Cardio GX provides extra value for your club members with new and better services, which can increase member satisfaction, the popularity of your group exercise classes... [Read More]

By Mark Hoffman – Dynamix Music

Our world has evolved into one in which instant gratification is the objective for so many of us. When we want new music for our classes and workouts as fitness instructors who move at a faster pace than normal mortals, we want it now! Solution – music downloads.

When you download music from Dynamix you save time and money. There is no loss of quality either; we deliver CD quality music in MP3 format. Also, non-stop albums play back without gaps as long as you utilize iTunes™ to manage your music library. Once you download your music it is yours to keep and you can choose to play your music on your PC, MAC, Laptop Computer, iPod™ or similar Apple device or burn a CD to use at the gym.
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